Durex: Coming early?
Here is the latest turkish campaign made by Euro RSCG, using several metaphors emphasizing that coming early will make us kind of ridiculous. The ad agency is showcasing few men, already in the ambiance of a show (opera, pub and stadium) while nobody arrived yet. Very creative campaign for Durex by Euro RSCG Istambul!
In 1996, Tracey Emin lived in a locked room in a gallery for fourteen days, with nothing but a lot of empty canvases and art materials, in an attempt to reconcile herself with paintings. Viewed through a series of wide-angle lenses embedded in the walls, Emin could be watched, stark naked, shaking off her painting demons. Starting by making images like the artists she really admired (i.e. Egon Schiele, Edvard Munch, Yves Klein), Emin’s two-week art-therapy session resulted in a massive outpouring of autobiographical images, and the discovery of a style all her own. The room was extracted in its entirety, and now exists as an installation work.
